Under the shadow of the financial crisis, the real economy in the first half of 2009 was hit hard. Under such circumstances, Yuchai's machinery did not experience a decline. Instead, production and sales, profits and taxes showed a positive growth trend.

The reporter recently interviewed five foreign offices in Yuchai’s western region and learned about the sales in seven provinces including Inner Mongolia, Ningxia, Gansu, Qinghai, Tibet, Sichuan, and Chongqing, except that individual provinces were affected by the drastic reduction of the host market. With the decline in sales volume, most provinces have maintained a good growth trend, and the seven provinces, without exception, have seen a significant increase in both market share and the proportion of OEMs.

In more than 10 days of the interview, through the understanding of the resident offices, host dealers, and users, the reporter deeply realized that Yuchai’s achievement in this kind of achievement was not accidental, pragmatic, and diligent. The visitors left a deep impression.

Outstanding quality and distinctive features

"In the past 19 months, there has been no overhaul of the engine of a car," said Wang Hongbo, manager of Shunde Automobile Trade Co., Ltd. in Shizuishan City. He is the franchised dealer of Dongfeng Commercial Vehicle in the Shizuishan area and has sold nearly 300 vehicles from last year to the present, among which the vehicles with Yuchai engines account for 85% of the total.

Among the users interviewed by the reporter, except for two users in Qinghai and Tibet who reported to reporters that the water temperature of individual machines was too high, no one had heard of Yuchai’s product quality problems. It is understood that the phenomenon that the water temperature is too high is related to the altitude, and it is not a product quality issue. It is only necessary to improve the water tank.

The reporter visited six provinces and focused on interviewing mining vehicles (heavy trucks and dump trucks) and urban public transportation. These places have a common demand for the product is the vehicle to start easy, climbing ability, which is to require the engine's low-speed torque is greater, and this is precisely the strength of Yuchai engine.

When talking about the characteristics of Yuchai's engines, Wang Xiaolei, deputy general manager of Chongqing Bus Rapid Transit Development Co., Ltd., made a simple comparison of Yuchai's and Cummins engines used in buses: Yuchai's engine features low-speed torque and quick start-up. Strong climbing ability and stable performance under unstable working conditions; Cummins engine features stable performance at high speeds. For Chongqing's public transport system to face the characteristics of frequent starts and frequent climbs, it is clear that Yuchai's engines are more suitable for their situation.

In the mine, Yuchai's machines also showed extraordinary features. The coal that has been stripped after being transported by the earth to the coal station will not be too long, but the gap will be large. It requires the vehicle to have a strong ability to climb and have stability at low speeds; the coal will be transported from the coal station to the transfer station. In other places, the road conditions are usually very poor. For example, only 160 kilometers from the Muli coal mine in Qinghai to Tianjun County, the time for traffic jams was removed. The driver, who was a lighter driver of the reporter, also walked for nearly 6 hours and he was loaded with heavy trucks. How difficult it can be imagined. Yuchai has increasingly demonstrated its advantages in such bad road conditions.

Make every effort to promote your brand

Although good quality is the basis of good products, quality is not the only important role in product sales. Under the market economy, the ancient saying that "wine is not afraid of a deep alley" should be "drinking wine is also afraid of a deep alley", because the brand has become a major weapon for corporate competition, not to mention Yuchai located in the southwest side of the small town of Yulin, brand building is particularly important.

Wherever the reporter went from this trip, whether it was the distributor of the host manufacturing enterprise or the end user, it was strikingly consistent when talking about the characteristics of the Yuchai Engine—large low-speed torque, strong climbing ability, good service, and fuel-efficient... Not only is the user’s understanding of the company and its products, but it is also a perception of the Yuchai brand.

Yu Xuezhong, chairman of Sichuan Yusheng Transcend Automobile Sales Service Co., Ltd., said that in the Meishan and other areas covered by their sales, anyone who drives a car knows the Yuchai brand. The Sichuan region is the traditional market for Dongfeng Trucks, which has a market share of 80%. The matching rate of Yuchai's engines in Dongfeng's products is also very high. In particular, the Hercules series is almost 100% matched. Among the users in the area, there is even a saying that “East Wind is equipped with Yuchai and financial resources are rolling”. Yuchai's brand image has been deeply rooted in people's minds.

The Tibetan compatriots in Tibet have a simple folkway. When they buy a car, they pay more attention to the engine than to the car. In some areas, the engine even became synonymous with the whole product. They called the Yuchai engine as the Yuchai, and the Dongfeng Cummins engine as the Dongkang. It is precisely because of this that in the past few years, a certain brand of cars had continuous chassis problems, and Yuchai was thus implicated. It can be seen how powerful the brand is.

1. Stable structure: it adopts the classic 4-column and 3-beam structure, the medium carbon steel is thickened on the upper seat and the thickened and hardened columns ensure the structure is stable.

2. With a vacuum pump: before pressing the material, vacuum pump get work and get out of the air form material, which is convenient and make sure there are no bubble in the product.

3. Precision clamping: using technical plane pressure equalization correction, maximum pressure(200Kg) nut leveling device, can increase the parallelism of the upper and lower heating plates to 0.05mm.

4. Precise temperature control: adjustable from room temperature to 400℃,using intelligent temperature control the temperature fluctuation range within ±2℃

5. Easy to operate: PLC combined with touch screen, whether it is debugging or production can be operated directly and easily.

6. With alarm light device, real time monitoring the production during work.

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