Yuchai (Guangxi Yuchai Machinery Group Co., Ltd., hereinafter referred to as Yuchai), the “leader” of the domestic diesel engine manufacturing industry:
Represents the engine's advanced level of emission standards, its products from country 1 to country 5, has been ahead of the national standard 3-5 years to launch!
For the 8th consecutive year, it has maintained the first domestic production and sales volume in the same industry!
Eight consecutive years of high growth in double digits!
In 2008, the goal of “rebuilding a Yuchao in three years” was achieved on schedule!
In 2008, the first internal combustion engine industry in China released a sustainability report and joined the UN Global Compact!
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Some people call the engine an engine. Actually, the engine is a complete set of power output devices, including gears, engines and transmission shafts. Although the engine is only part of the entire engine, it is the core part of the entire engine.

As the world's largest independent diesel engine production base, Yuchai itself is an efficient, safe, and harmoniously operating engine.

How does this engine work and what value does it bring to society? Yuchai people are concerned and Yuchai’s stakeholders are also concerned.

With the attention of the whole society, Yuchai has released a sustainable development report with the theme of “Green Development, Harmony and Win-Win” for two consecutive years.

As the core philosophy of Yuchai, “green development and harmonious win-win” show that Yuchai takes corporate social responsibility by providing green products for the public, and pursues the healthy and sustainable development of the company, so as to achieve the harmonious coexistence of employees, enterprises, society and nature. Status, achieving the goal of win-win for all stakeholders.

Under this core philosophy, Yuchai has positioned itself as the leader of China's green power, being the controller of China's “largest active pollution source” and being the leader in the dieselization of Chinese cars.

Therefore, in 2008, the “Golden Bee • Responsible Purchasing Award” winner, Yuchai, required itself to make engines responsibly, be a responsible company in the engine industry, and lead the industry, society, and stakeholders through the engine platform. Jointly fulfill social responsibilities.

This means that corporate social responsibility has become the endogenous driving force of Yuchai's sustainable development. Yuchai is the engine. "Green development and harmonious and win-win" is the "responsibility engine" that ensures the efficient, safe and harmonious operation of this engine.

As a management model for achieving sustainable development, corporate social responsibility began to be integrated into Yuchai’s management and management work in a full-scale, all-round, and full-scale process.

"Green development, harmonious and win-win" as the core philosophy of Yuchai, its endogenous motive force, like blood, has flowed in every Yuchai people's conscious blood vessel, and has driven and influenced every stakeholder.

Junping: Responsibility is the Endogenous Engine of Yuchai's Sustainable Development

"With other entrepreneurs paying too much attention to specific sales, I pay more attention to Yuchai's overall competitiveness in the industry, the progress of internationalization, and the composition of the core competencies based on talents."

As Chairman of Yuchai Group's Board of Directors, Yu Ping always reminded himself to pay attention to the identity of Yuchai’s front runners in the development of the domestic industry and the corresponding responsibilities of this identity.

Yuchai, with its diesel engine as its core business, positioned itself as a leader in China's green power, as the controller of China's "largest active pollution source," and as a leader in the dieselization of Chinese cars. Therefore, as the helm of Yuchai's sustainable development, Junping vividly compared "green development, harmony and mutual benefit" as the "responsibility engine" that leads Yuchai to run faster, better, safer, more sustainable, and more harmonious. ".

The responsibility engine needs to keep pace with the times

Reporter: You compared "green development, harmony and mutual benefit" as the "responsibility engine" for sustainable development of the company. Why is there such a metaphor?

Luan Ping: An enterprise must have a unified awareness of development in its core concepts and corporate culture that support its development in a certain historical period.

Since the company established “green development and harmony and mutual benefit” as the company’s core concept in 2007, Yuchai has realized the comprehensive development from the original attention product to the concerned person, from pursuing the maximization of economic efficiency to pursuing economic, social and environmental The maximization of comprehensive benefits will consist of a series of positive changes from the consideration of shareholder returns to the attention of stakeholders.

I compared "green development, harmony and mutual benefits" as "responsibility engine". First, because Yuchai is an engine company, the more important thing is "green development, harmony and win-win". These eight words are our sustainable development. The source of all power. Without these eight characters, Yuchai could not successfully transform itself.

It allows us to improve, optimize and perfect our day-to-day management from the perspective of corporate social responsibility. It also enables us to achieve comprehensive responsibility management and achieve sustainable development with responsibility management.

Reporter: In the past, Yuchai mentioned that the slogans that were catchy were "Yuchai Machinery, Ace Power". The core concept was "people-oriented, first-come-first-serving, and zero-point starting point." Why did Yuchai replace it with the "green power of Yuchai Machinery" and sublimated its core concept to "green development, harmony and mutual benefit"?

Fu Ping: In the 1980s and 1990s, Yuchai Machinery and Ace Power dominated the development of Yuchai. Very successful and very domineering. This is in line with our country’s reform and opening up.

As all things have limitations, the core concept of our period is "people-oriented, first-come-minded, starting point," and the consistent slogan of "Yuchai Machinery, Ace Power". The biggest limitation is to only pay attention to Self-development does not take into account the comprehensive development of society and the environment.

From 2005, we have already felt that the competition system, competition mechanism, competitors, and even competition concepts of enterprises and markets have all undergone tremendous changes. At this time, if the development concepts do not “go with the times,” companies may have difficulty Greater development.

To achieve this change, Yuchai has adopted a more subtle approach - let everyone argue: Does Yuchai have to achieve the transformation and sublimation of the development concept?

In half a year, the company launched a big discussion. The process of arguing is actually a process of unifying thoughts. After a difficult self-denial, at the beginning of 2006, we formally proposed a new thinking of “green development, harmony and mutual benefit”. Correspondingly, the appeal points of Yuchai’s products have also been transformed into “Yuchai Machinery, Green Power”.

Reporter: "Green development, harmonious and win-win" has become the responsibility engine for Yuchai's sustainable development. What are its rich connotations that provide us with an inexhaustible motive force for sustainable development?

Lu Ping: The 17th CPC National Congress put forward the idea of ​​"scientific development" and building a harmonious society, and put forward the requirements for the development of "recycling economy" and "green economy".

Yuchai's "green development, harmony and win-win" is to develop a circular economy, people-oriented, very consistent with the scientific concept of development.

It is divided into the following four levels:

"Green" reflects Yuchai's concept of responsibility, indicating that Yuchai is taking the road of green industrial development and is committed to providing cost-effective green power and green machines.

“Development” embodies Yuchai’s view of excellence, indicating Yuchai’s expansion of its core business, the emergence of a potential sector, the expansion of related industry chains, the completion of the global layout of Yuchai, the establishment of Yuchai’s world-renowned brands, and the achievement of the grandeur of large multinational corporations. Vision.

“Harmony” embodies Yuchai’s view of humanity and shows that Yuchai focuses on fostering Yuchai’s culture of loyalty, fraternity, cooperation, and well-being, so that the company and its employees can achieve the best status.

"Win-win" reflects Yuchai's values ​​and shows Yuchai's management philosophy and business strategy for survival and development. It runs through Yuchai's entire business process, sharing results with stakeholders and the society, and achieving long-term maximization and win-win results.

Thus, in 2007, "green development, harmony and mutual benefit" formally became the core concept of Yuchai's sustainable development, and it became the responsibility engine that led Yuchai to run fast, run safely, run well, and run harmoniously!

The Responsibility Engine Achieves Four Transformations

Reporter: In the past, we emphasized that companies must enter the Fortune 500. Now, the Responsible 500 has become the new evaluation indicator system. This shows that the world has made profound changes in the values ​​of corporate sustainable development. What changes has been brought to Yuchai by “green development, harmony and mutual benefit”?

Luan Ping: I believe that corporate social responsibility is not a certain job of a company. It runs through the full range, all-round, and entire process of corporate development. As a new management model for achieving sustainable development, it is endogenous to corporate organizations and corporate cultures, like our “excellent team”. Therefore, we have taken “green development, harmony and mutual benefit” as the responsibility engine for sustainable development of Yuchai.

Just now we have briefly talked about some changes brought about by “green development and harmony and mutual benefit”. Specifically, there are four major changes:

The management objective is to maximize the profits and shift to the maximization of the economic, social, and environmental comprehensive values ​​in pursuit of corporate development.

Management objects are extended from inside the company to external stakeholders.

The management value extends from economic value to environmental value and social value, extends from shareholder value to stakeholder value, and extends from corporate value to social value.

The management mechanism is developed from optimizing the internal resources of the enterprise to promoting the optimal allocation of social resources.

Reporter: In your 2008 Sustainability Report, you mentioned that the goal of "rebuilding a Yuchao in three years" has been achieved. In addition to completing economic indicators, what does Yuchai mean for the future?

Fuping: We proposed the goal of “rebuilding a Yuchao in three years” in the past, which is to unify everyone’s thinking and behavior. Now that this goal has been achieved, it has become a full stop as an economic indicator.

Its significance is that Yuchai has undergone profound changes:

It is not simply an economic indicator, nor is it on the scale of the company. What's more important is that the concept of the company, the strength of the company, the brand of the company, the management and competitiveness of the company have all been highly sublimated in the process of accomplishing this goal. !

In this process, Yuchai’s core concepts, team building, internal staff mentality, cohesion, cohesion, execution, capital chain, and strategy have all been improved.

Responsibility leads and who

Reporter: Competition in the market has gone from simple quality competition and environmental competition to the stage of comprehensive competition including product quality, environmental protection, and social responsibility. What did Yuchai do during the all-competition stage?

Luan Ping: Yuchai's products are from State 1 to State 4 emission standards, and we are three to five years ahead of national requirements. To this end, the funds we invest in R&D each year account for 3% of sales revenue. At present, we have also developed an engine that meets the national 5 emission standards.

It can be said that Yuchai has always appeared as a leader in all-round competition.

The first is to lead the industry.

The engine emission standards just mentioned are from country 1 to country 5, if I don't do anyone else?

When we do it, we can get on an equal footing with foreign products. It not only saves foreign exchange, because when you don't, these foreign products are extremely expensive! More importantly, if we don’t, industry standards and national standards will not be introduced. If we do not do this, we will never have the right to speak in this field! What about national industry and national industry security?!

So from the beginning of the country 1, we are responsible for a large number of industries leading the responsibility: For more than a decade, our products have increased by nearly 10 times, but the total amount of emissions such as granularity and nitrogen oxide has not increased correspondingly. The level of the 1990s! Compared with the entire world, Yuchai has not done enough, but we have led the healthy development of the entire industry.

The second is to lead the development of stakeholders such as suppliers.

I just analyzed the rich content of "green development, harmony and mutual benefit." This concept has also been highly recognized by suppliers, service providers, and most downstream companies.

In the engine manufacturing industry chain, Yuchai is stronger than parts suppliers. However, we have used various platforms, mechanisms and systems such as the “YC Alliance” to change our strong identity!

In the country's engine industry, Yuchai dares to put forward “fair and fair” to suppliers. This is what I publicly announced and promised at the supplier conference of more than 2,000 people. I think this is a respect for the supply business.

At the same time, be willing to give up some of the market profits to suppliers. Yuchai never earns profits from suppliers. Because if the suppliers can't keep up, Yuchai's design of the best engine won't succeed.

Third, to lead the community in fulfilling its social responsibilities.

In 2008 and 2009, we released the sustainability report twice. Last year, we also joined the UN Global Compact and assumed global responsibility.

We released the sustainability report and we are the first in the industry. We use such practical actions to show that Yuchai’s attitude of achieving sustainable development by fulfilling its social responsibilities is positive and willing to accept the supervision and control of the entire society, and this information disclosure will become Yuchai’s system and mechanism.

We expect that through these efforts, we will use our practical actions and performance to lead the community to actively respond to the challenges and trends of sustainable development through the fulfillment of social responsibilities.

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