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After Daihatsu Xenia was changed to FAW logo, the following became the Xiangxi of FAW Jilin. There will be a variety of models of SUV and MPV on the Xenia platform. At the same time, hanging up its own brand of Xenia, also shows that the price advantage, to catch the car to the countryside after the "last train", the price of less than 50,000 yuan, will be Xenia M80 (Yenya to the name after the FAW logo ) Open up new markets.
Independent brand price advantage
According to Tian Qingji, deputy general manager of FAW Jilin Automobile, compared with the original Daihatsu Senya, the new FAW Xenia M80 added a 1.3-liter 7-seater model and a 1.5-liter comfortable manual 5- and 7-seater models, and the body color has also increased. Under the premise of guaranteeing that the core configuration of the engine, transmission and other certificates are unchanged, the model price will be fully explored, in which the Senya M80 will be equipped with a minimum of RMB 54,900, and will receive a subsidy of RMB 5,000 for the countryside, with a minimum price of RMB 49,900; The price of the configuration model was 77,900 yuan, which was 20,000 yuan lower than that of the original Senya model, highlighting the price advantage of its own brand.
Tian Qingjiu said that the Senya M80 will mainly focus on the small MPV market. At the same time, it will seize some of the small SUV market and high-end micro-customer market, and even squeeze a small part of the small car market. According to Jiao Youlin, deputy general manager of FAW Jilin Sales Co., Ltd., the price range of Senya M80 has been reduced to 50,000 to 80,000 yuan. In the sub-market of 100,000 yuan or less, the price change of 5,000 yuan will change the consumer target group. The price advantage of Xenia M80 is already in place. The next step is to identify the target customer groups.
Turn Xenia into a "golden egg chicken"
According to Jiao Youlin, after Xenia changed to FAW logo, Daihatsu and FAW Jilin changed from full cooperation to technical cooperation, and Daihatsu will no longer provide follow-up vehicle technology. In this regard, Jiao Youlin said that FAW Jilin did not worry about new models in the future. Because Senya's technology platform is used, it is Dafa's latest multi-functional vehicle platform, on which many models can be derived. FAW Jilin has launched a research and development plan for MPV, SUV and other models for the Senya platform and will soon have an SUV model available.
It is clear that FAW Jilin regards Xenia’s utility vehicle platform as “a chicken that will lay golden eggs†and will make a big issue on the Xenia model platform. This practice of FAW Jilin is not the first. When Hainan Mazda Automobile Co., Ltd. dissolved its relationship with Mazda and replaced it with Haima Motors, it created a series of Haima Fumei 3, H3 and other models with the original technology platform of the Mazda 323 model, and achieved certain success. The practice of FAW Jilin clearly follows the development path of the hippocampus.
Daihatsu withdraws from China again
The reporter had previously contacted Daihatsu Industrial's China Office (hereinafter referred to as Daihatsu China). According to Wang Daiying, the relevant person in charge of Daihatsu China, Daihatsu and FAW Jilin changed to technical cooperation, and Daihatsu China still exists. Research on the Chinese market and other related work. However, Jiao Youlin has made it clear that Dafa will no longer introduce subsequent models and related technologies to FAW Jilin, which means that Dafa China's market research work is notorious. The reporter learned from sources that Wang Daiying and other large Chinese Chinese staff have left.
In the mid-1990s, Daihatsu had cooperated with Tianjin FAW at that time to produce a famous Daihatsu van. It was also from this time on that Daihatsu's name was widely recognized by Chinese consumers. In 2007, Daihatsu entered China again and jointly invested with FAW Jilin, which produces light commercial vehicles, to produce Senya models. Because the price is too high, the target customers of the model are relatively small, and the sales volume of Senya is very poor. At the beginning of this year, Daihatsu and FAW Jilin announced publicly that the existing cooperation model was lifted and changed to technical cooperation, and Xenia changed its own logo. Senya 's rebranding means Dafa again withdraws from the Chinese market. 
Xenia replaces FAW logo price advantage