60 billion indoor lighting scale becomes a difficult "bone"


For the Chinese LED industry, Zhongshan is a magical existence. It is mentioned that Guangdong LED can't fall into Zhongshan. Since a considerable number of Zhongshan LED companies are still in a low-end competition and have low anti-risk capabilities, technology research and development and application capabilities have not been able to compete with LED companies in cities such as Shenzhen.
In the case of a big reshuffle, whoever changes quickly will have a chance to survive. How to improve the market image of the LED enterprises in Guzhen, and change the view of the outside world on the low-end products of ancient town LED products is particularly important.
The direction of the ancient town is very clear, and our LED industry development is mainly applied. Wei Hongrui, the mayor of the ancient town, said that the idea of ​​how to transform from a traditional light source to a new light source is clear. It is to develop LED applications, that is, how to apply LED lighting technology in the field of indoor lighting.
The price has gradually become close to the people, and the competition in the LED terminal market has intensified. Since last year, LED applications have been promoted by relevant industrial policies and entered a large-scale development period. On January 1, last year, the EU completely banned the sale of incandescent lamps. On February 17, last year, the National Development and Reform Commission and other six ministries and commissions jointly issued the "Semiconductor Lighting Energy Conservation Industry Plan", which further elaborated the development goals, main tasks and supporting measures of China's LED industry during the 12th Five-Year Plan period, and clearly promoted LED lighting energy conservation. The annual growth rate of industrial value is about 30%. In 2015, it reached 450 billion yuan, of which 180 billion yuan was used in LED industry, and the domestic sales of LED indoor lighting exceeded 60 billion yuan.
From 2014, the regulation of incandescent lamps in the United States, China, South Korea and Australia will expand from the existing industrial sector to residential indoor lighting. The LED lighting market, which has been optimistic for many years, will gain even greater development. Motivation, those with an international perspective will gain more business opportunities.
Although LED indoor lighting has been ushered in the development of spring due to policy boosts, from the information monitored by the Guzhen Lighting Price Index, lighting companies still face challenges from other fields. According to the monitoring and analysis, with the increase of light source inventory, the increase of raw material price, labor cost and logistics cost will plague the development of light source enterprises, and the production cost will increase directly by two to 30%. The real estate regulation and control policy has a direct impact on the lighting industry. However, from the perspective of national policy and macroeconomic operation environment, the regulation of the domestic real estate industry will not be relaxed in 2014, which means that the related lighting industry still faces greater marketing resistance in 2014. .
Xiaobian has something to say:
In the past, regardless of black cats and white cats, the ability to earn money is a good cat business philosophy, Zhongshan LED companies have experienced the prosperous experience of recession, facing reshuffle, some companies will fall, and some will stand out.

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