Analysis of Development Situation and Profitability Improvement of Crane Industry

In recent years, the construction crane industry has developed rapidly. The number of crane manufacturers has grown from 11 in 2001 to 15 and there are nearly 20 crawler cranes.

It is understood that the development of the construction crane industry experienced rapid growth in the first half of the year, and then faced with a monthly decline in sales of the construction crane industry. From the perspective of market share, the development of the construction crane industry has evolved from the traditional four major families to three-fold. The trend.

In recent years, XCMG’s sales of crane products have accounted for half of the industry's sales. In 2009, the market share once reached 57.38%.

Since November 2011, XCMG has broken the illusion and actively promoted marketing to promote product sales. In the off-season, the sales market has been conquering the trend. In each month, nearly 1,500 units of orders have been made, and large orders of large tonnage and large quantities of millions have been reported frequently. Various regions took the initiative to plan, and various types of marketing innovations with unique regional characteristics were continuously launched. This war brought morale and created the most glorious performance during the off-season.

China Zoomlion’s market share in the second Zoomlion cranes rose from 18.47% in 2006 to 26.96% in the first half of 2011; the rapid development is visible.

Zoomlion launched the 200 ton crawler crane with the largest tonnage in China from 2004, and cooperated with Anshan Iron and Steel in 2006 to launch a 600-ton crawler crane with an industry record. On May 28, 2011, it successfully launched a 3,200-ton crawler off the assembly line. Cranes, Zoomlion not only raised the technical level of China's crawler cranes to an unprecedented height, but also won praise from both domestic and overseas markets for its excellent technical performance, strong reliability and safety.

SANY's success in seizing the 311 cranes came a long way from now. Since the products were launched in 2006, their share has rapidly risen to 9.59% in the first half of 2011.

According to the reporter's understanding, in the first three quarters of 2011, the operating income of Sany achieved 41.903 billion yuan, a year-on-year increase of 59.4%, and the net profit was 7.671 billion yuan, a year-on-year increase of 72.6%. In the second half of the year, domestic construction machinery companies generally suffered from weak growth under the background of macro adjustments. Sany Heavy Industry continued to develop at a rapid pace and continued growth of its core business played a strong supporting role. Cranes are the fastest growing and most powerful core business. one. From January to September, 2,942 auto cranes were produced and sold on January 31, an increase of 95.38% over the same period of last year, far exceeding the industry's average growth rate of 5.32%. Trinity cranes have risen vigorously, but the momentum behind them is not to be underestimated.

It is understood that Liugong, Futian, CNHTC, Shantui, Xiagong, Chery, Rongsheng and other companies have also entered the company in different ways. Xiao Bian believes that construction crane products are the second mainstream product in the construction machinery industry. Although the current development situation of the construction crane industry is not very optimistic, there is still a lot of room for development from the perspective of future long-term development.

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