Commercial vehicle company "Wrestle" two or three car market!


The 2008 (fifth) National Top 100 Autograph Exhibitions (hereinafter referred to as the “Top 100 Touring Exhibitions”) were carried out in full swing in the second and third-tier autos. The author discovered from the exhibitions at the top 100 roadshows in spring that commercial vehicle companies are The second- and third-tier auto market has begun a fierce competition and wrestling has become a hot trend.

According to the organizing committee, after Jiangling Motors Co., Ltd. co-organized the Third and Fourth Sessions of the Top 100 Tour Exhibitions in succession, the 2008 (5th) National Top 100 Autograph Exhibitions of the County, Jiangling Motors Co., Ltd. did not hesitate to He won the exclusive full-course co-hosting rights for the third hundred exhibitions and continued to expand and attach great importance to the secondary and tertiary automobile market.

Judging from the current situation, China's auto industry is developing rapidly, but the pace of the increase in the first-class auto market has gradually slowed down, so more and more auto manufacturers have their sights on the second and third-tier auto markets, and they intend to expand here. A new round of killings, occupying their own positions.

As we all know, in the case of commercial vehicles, the secondary and tertiary automobile market is its main position and the key to the success or failure of the market. Therefore, many commercial vehicle companies are very optimistic about the Top 100 exhibitions aimed at promoting the automotive brands in the secondary and tertiary markets. In the second-and third-tier auto market through the top 100 exhibitions to consolidate and expand the position.

The Jiangling Motors, which owns Baodian, Baowei, Transit, JMC light trucks, etc., exhibited in the current 100-strong road show with a full range of models. Foton Motors also exhibited in high-profile fashion with mainstream models. Nanjing Iveco is also a top-100 tourer. Recognize and actively join the ranks of the top 100 tour operators. As for the sites that have been completed in the spring of the Top 100 Tours, these commercial vehicle companies have gained brand recognition and a large number of orders in the secondary and tertiary markets.

Relevant experts said that a very important factor in determining the development of an automobile manufacturing enterprise is the market positioning. Only by properly taking the pulse of the market can it be achieved in the highly competitive automobile market. For commercial vehicles, the accuracy of their market positioning is even more critical, because the product itself has a very strong market segmentation and positioning, and doing the right thing in the right place is a big problem that commercial vehicles cannot ignore. . The second and third class automobiles have a prominent feature. Private and private enterprises are relatively large, and the demand for logistics is relatively large. Therefore, the demand for commercial vehicles also occupies a large proportion of the commercial vehicle market. Commercial vehicle companies in the second and third The promotion and promotion of brand names in the automotive market is particularly important.

At the same time, because the top 100 roadshows have a very wide range of influence in the second and third-tier auto markets, they are hailed as the “same song” in the Chinese auto industry. Therefore, commercial vehicle companies have chosen to join the top 100 exhibitions and are extremely consistent with their market positioning. It turns out that their choice is correct. The second- and third-tier automobile market is the main position of the wrestle of commercial vehicle manufacturers. The top 100 road show is the main stage for brand promotion and promotion in the secondary and tertiary automobile markets. Commercial vehicle enterprises, top 100 roadshows, and secondary and tertiary automobile markets have formed a common The economic circles affect each other and promote each other.

Many viewers stated that the strong participation of commercial vehicles in the Top 100 Tour was close to the consumption of the second- and third-tier auto markets, and they were close to the market's needs, which brought convenience and benefits to the users. At the same time, it also made the top 100 tour more in-depth and deeper into the market. People's heart.

According to relevant sources, the secondary and tertiary automobile market is a long-term position for commercial vehicle companies. Only by standing in this position for a long time can we ensure the survival and long-term development of the enterprise. For this reason, the wrestling of commercial vehicle enterprises in the secondary and tertiary automobile markets will It is a long-term process and it is a protracted war. For a commercial vehicle company, the primary factor in achieving a hundred-year car enterprise is to obtain the second-third and third-tier markets in a century, and this market area will undergo fierce competition for a long time.

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