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"Isuzu has already withdrew its capital from Guangzhou Isuzu early this year, and Guangzhou Isuzu has been incorporated into the Denway passenger car." A high-level person from the Guangzhou Automobile Group, who declined to be named, disclosed to the newspaper. "Now I can finally say to the outside. With the integration of the passenger car segment, GAC Bus is expected to be formally established in the second half of this year and adopt the Guangzhou Automobile Trade Mark.†The source said that GAC Auto's own brand will form Shenyang Automobile’s Shenfeng Hino’s two major passenger car segments within GAC Group.
Isuzu trademark still available
The divestment of Isuzu will become another major case in which the international auto giants have lost the Chinese market. Previously, there were Japanese media reports.
Isuzu Motors, the largest truck manufacturer in Japan, plans to sell its Guangzhou Isuzu Bus Co., Ltd. to GAC Group by the end of March this year.
In March 2000, Guangzhou Isuzu Bus Co., Ltd. was established. GAC Group and Japan Isuzu Motors respectively held 51% and 49% of the total shares. The registered capital was 46.8 million U.S. dollars and occupied an area of ​​100,000 square meters. The position of the above-mentioned person of Guangzhou Automobile Group indicated that this establishment
The eight-year bus company will fully return to Guangzhou Automobile Group.
The person was also displeased by the changes in Guangzhou Isuzu. He believes that the failure of Guangzhou Isuzu is based on the inflexible sales policy. In addition, because the scale of production and sales is too small, the cost of management is too large to have a cost advantage. Guangzhou Isuzu Bus Co., Ltd. had planned to produce 800 vehicles and 400 chassis with a design capacity of 800 units, and it will develop in the future. However, statistics from the China Association of Automobile Manufacturers show that Guangzhou Isuzu Bus Co., Ltd. actually produces less than 200 vehicles a year, but Many vehicles enter the Guangzhou Airport Express Line through administrative means. Earlier reports said that Isuzu Motors had withdrawn from Guangzhou Isuzu Bus Co., Ltd. because of low product sales and losses over the years, which could not meet the initial expectations of both parties.
"Isuzu has been incorporated into the Cadilla under the Guangzhou Automobile Group." The above GAC executive said, "Before July 1, this year, we can also use the Isuzu trademark, Isuzu will also provide related components." He also revealed that The Guangzhou Yuangang plant released by Guangzhou Isuzu’s plant will continue to produce Dunway brand buses.
After withdrawing from Guangzhou Isuzu, Isuzu will concentrate on operating its Qingling Auto in Chongqing. Currently, only Qingling Automobiles, which are still investing in the Isuzu Motors, have jointly organized the Qingling Isuzu (Chongqing) Automobile Sales Company, with the two parties investing USD 2.3 million each. However, under the impact of Futian, Jiangling, Dongfeng and other light trucks, Qingling has lost its sight.
In the second half of the year GAC Bus Company was established
Guangzhou Automobile took Guangzhou Isuzu as its step in integrating its passenger car segment. The above-mentioned senior sources revealed that after successfully reorganizing GAC Guangzhou Yangcheng passenger car and GAC Denway passenger car in early 2007, after a year of running-in, the company successfully achieved a deficit and this year it will The Guangzhou Isuzu Bus was successfully integrated into the Guangqi Denway Passenger Car, which has enabled the Guangzhou Automobile Denway passenger car product line to become quite rich. The length of the passenger car from 6 to 12 meters and the number of passengers from 16 to 55 have both.
GAC Bus's China-Pakistan series (formerly known as "Yangcheng Passenger Cars") accounted for 80% of the mid- to high-end CMB bus market in Guangzhou. The Guangzhou Automobile Co., Ltd.'s passenger car exports have developed rapidly and the export volume has grown at an annual rate of 100%. Guangzhou Automobile's ambition in the passenger car market is not limited to Denway alone. The above-mentioned high-level sources revealed that after the integration, GAC Bus Company is expected to be set up in the second half of this year, adopting Guangzhou Automobile's trademark. "As with passenger cars, the Group also attaches great importance to buses with its own brands. In addition to the well-known Guangzhou Automobile brand, it also provides financial support." He said, "Guangzhou already has a certain strength, and also hopes to have its own brands. The passenger car has a lot to do.†He revealed that the group’s positioning of GAC Bus is to become at least a well-known passenger car brand in the major economically developed regions and to make products that are close to the market. In the five-year plan, the annual sales growth requirements are high. This year it will reach 2,000 vehicles, which is about double the number of the previous year.
The above-mentioned sources stated that in order to plan the GAC Bus Company, GAC is proceeding with the integration of sales channels and streamlining its personnel to take it easy.
Isuzu divests Guangzhou Automobile Bus listing in the second half of the year