According to statistics, from January to August this year, the total volume of light passengers market fell by 7.3% year-on-year, while JMC Ford Transit had an uptick of 20,185 units, which represented an increase of 4.7% year-on-year and a 1.6% increase in market share.

Leading the high-end commercial vehicle market Ford Transit double layout 2009

It is understood that, with excellent quality, Jiangling Ford Transit series models with stable sales, firmly occupy the top spot in the Yangtze River Delta region in the high-end light passenger market, whether it is passenger and cargo dual-use, commuter tourism, or business reception, Jiangling Ford Transit almost covers the models needed for each market segment of high-end light passengers. In Shanghai, affected by economic recovery, its monthly sales in the months of 7,8, and 9 have exceeded 1,000 units, especially luxury cabins used for business reception. The proportion of sales has risen again and again, and even a car is hard to find. The scene.

At the same time as the sales volume soared, Jiangling Ford Transcend changed with the market demand, breaking through the original marketing model, double-line layout, on the one hand to create a new experiential marketing, to provide customers with "home test drive", "Austrian tour", let Consumers experience the various models from the nearest distance; on the other hand, they work together to improve the dealer network and improve the quality of service in an all-round way, so that consumers can be satisfied, open and rest assured, and use it with ease.

Innovative Experience Marketing

Starting in April of this year, in key sales cities such as Beijing, Hangzhou, Shanghai, and Wuhan, Jiangling Ford Transit has provided 40 new transit luxury cabins as trial vehicles for the first batch of customers, providing door-to-door service, and each customer will have Enjoy a free 7-day test drive. For a time, the sales telephones of franchised stores around the country have become consumers' booking hotlines, requiring a constant stream of customers.

According to market analysis, consumers in Shanghai particularly like to shop around. Consumers to the store test drive sometimes hamper some of the limitations of time, venue, etc., often only through a short drive to experience the various aspects of the performance of the vehicle. Jiangling Ford Transit introduced a free 7-day home delivery test drive service, which extended the time for consumers to freely experience and enabled them to experience and understand the car in all directions.

The “Auchang Journey” in-depth experience activity held at the same time is an important promotion and practice for the new generation of Transit Deluxe Class to the high-end business reception field. It is reported that the activity will start in September and will continue until November. It covers 13 cities including Chengdu, Wuhan, Beijing, Shenyang, Qingdao, Shanghai, Nanjing, Hangzhou, Guangzhou and Xi’an. About 1200 customers will register to participate in the event. . Miss Zhang, who was involved in the activity, said that she always thought that Transit was Chu Alice of the logistics vehicle. After this test drive, I learned that the luxury cabin is also the best choice for business reception vehicles, whether it is spacious and comfortable driving. Space, luxurious and elegant interior decoration, or strong and powerful power output are all exemplary models of commercial vehicles. They are used to entertain customers or run business.

Perfect after-sale service

Jiangling Ford Transit has upgraded its after-sales service system. According to Jiangling Transit Shanghai distributors, Jiangling’s service index is far higher than the average level of the industry, and these service standards are quantified and more scientific, so as to allow every customer to enjoy the “full care of Jiangling service”. Personalized service care. Good service also brings a good market reputation for Jiangling Ford Transit.

It is understood that the new service upgrade action involves nearly 100 home service centers and special maintenance stations with a coverage rate of over 95%. In terms of personnel training, in-service technicians are required to pass JMC's intensive training. The number of trainees is close to 1,000, and they must pass rigorous examination before they can take up posts.

In terms of technology, Jiangling Ford Transit has introduced a vehicle detection module that is synchronized with the world. It provides fast, intelligent and comprehensive inspections, making maintenance more convenient and reliable. The maintenance center is also equipped with a special repair tool for the new era of Transit, which is used for the disassembly and installation of special parts for after-sales services, and improves the working efficiency to provide a powerful guarantee for the upgrade of the service of JMC.

At present, Jiangling Ford Transit further strengthens the control of the aging of parts shipments; establishes a green supply channel for emergency parts to ensure the timeliness of its supply; quarterly maintenance centers will also carry out parts inspections and supplement relevant parts in time to ensure timely maintenance. Sex.