New Breakthrough in Business Revitalizes the Weichai Vietnam Market

Recently, the DAMEN SONG CAM No. 01 tug, which is equipped with two Weichai WD10C313-18, was successfully launched in the SONG CAM shipyard in Damen, Hai Phong, Vietnam. This is the first time that the Damen Vietnam Shipyard has selected a Chinese brand diesel engine .

It is understood that Damen Vietnam Shipyard belongs to the world-renowned multinational group - the Dutch Damen Shipbuilding Group. The group has built several shipyards in countries in the Asia Pacific region such as China, Singapore, Indonesia and Vietnam. The successful matching of foreign-funded shipyards with Weichai products not only helps improve the Weichai brand image and product competitiveness, but also hopes to continue to develop complementary businesses with Damen Vietnam Shipyard and enter the high-end market.

Weichai Vietnam Market Rejuvenated to Achieve New Breakthrough in Business Development Weichai Vietnam Market Rejuvenated to Realize New Breakthrough in Business Development

Due to the impact of the 2008 financial crisis in Vietnam, the Vietnamese shipbuilding industry suffered serious losses and stalled. In the face of the depressed commercial ship market, Weichai, on the one hand, jointly analyzed the situation in the Vietnam market with joint agents to find countermeasures, and continued to promote service network construction and brand image construction, laying a solid foundation for market recovery; at the same time, giving agents more More encouragement and support, and trying to help agents deal with inventory, reduce financial pressure.

On the other hand, Weichai actively explores the fishing market. Vietnam has a long coastline with rich fishery resources and nearly 120,000 fishing boats. The market has great potential. However, it has been monopolized by Japanese and American second-hand ships. Therefore, it is very difficult to change the habits of fishermen. In response to this dilemma, Weichai's import and export operations personnel visited the fishing boats one by one to investigate and analyze the types of fishing vessels by region and do a good job of product development. At the same time, they selected local influential fishermen to match and provide diesel engines to customers. Gearbox, tailshaft and propeller propulsion systems are packaged and promise fuel consumption and speed.

Weichai's stable performance, low fuel consumption products, timely and thoughtful service and adequate supply of accessories have won the recognition of fishermen. With product promotion and other publicity measures, Weichai has continuously expanded its product influence and achieved initial results in market promotion. Today, Weichai products are accepted and recognized by more and more Vietnamese fishermen. At the same time, Weichai ploughed deeply and made breakthroughs in the fields of tugboats and high-speed passenger ships. It achieved the first export of WP12C electronically controlled shipbuilding and successfully supported high-speed passenger ships.

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