Guangzhou Auto Show: Entering into the Enterprise Compact Market


This year's Guangzhou Auto Show has more than 30 models of new cars on the market, more than 40 new model launches, and more than 80 new models have been released. Most of the new cars released by many brands are aimed at the 80s and 90s. These models share common features - space, configuration, performance, and price. At the same time, new energy vehicles are still the main direction of the brand.

Multi-brand focus on entry-level compact

Dongfeng Peugeot announced the quotation of the entry compact car 301 on the eve of the auto show, followed by the launch of the compact SUV 2008 on the day of the auto show. Dongfeng Peugeot general manager Lu Haitao introduced: Dongfeng Peugeot 301 target customers and markets and previous products have changed, 301 positioning is the first generation of 30-year-old first-generation car, this part of the car's budget is not high, because With the popularization of automobiles, they have a certain understanding of automobiles and hope to purchase and use them to have a more human-friendly performance. In combination with the needs of such users, they have introduced these two models.

On the day of the Auto Show Media Day, Toyota also introduced two entry-level compact models in China, namely the GAC Toyota Yaris and the FAW Toyota Vios. The two models have more interior space than the previous generation, and also incorporate more features. General Motors Toyota General Manager Kobayashi Akira pointed out that GAC Toyota’s main product has been Camry and Highlander, and the customer’s features are not as young as the current target customers. At present, the main force of Chinese society has slowly transformed into the “80s” and “90s” groups. Therefore, Guangfeng will start targeting this market in the future, and it will also be the main direction for the development of products.

According to the survey, 41% of the car purchase groups have now been transformed into "80s." How to adapt to the changes of consumer groups, how to make the introduced products better accepted, and how to adapt to the rapid development of mobile Internet, has become an important reference point for the strategic direction of car companies.

Technology environmental protection is still the theme of future development

With the increasing pressure on oil and environmental pressure, almost all large-scale international auto shows, new energy vehicles and energy-saving vehicles have become the key targets in recent years. At the Guangzhou Auto Show, brand new energy models competed for each other, including hybrid and pure electric models. The concept cars included are all based on new energy, and environmental protection is the development direction.

Although international auto giants such as Honda, Nissan, GM, and Ford have all mastered their own hybrid technologies, Toyota's hybrid technology is the most mature, and the products have also been scaled up. Domestic auto makers are in foreign countries with hybrid technology. There is a certain gap. In terms of energy-saving cars, German Volkswagen and other automotive companies are taking the route to develop advanced powertrains to reduce fuel consumption and reduce emissions. Toyota began research and development of hybrid power technology as early as 20 years ago.

In terms of independent new energy vehicles, Guangqi Chuanqi announced the new concept car WITSTAR at the Guangzhou Auto Show. WITSTAR is a fully-autonomously developed vehicle of the Guangzhou Automobile Industry Research Institute. It is an extended-range electric vehicle built on the basis of the B-Class sedan platform and boasts a 0-50km/h acceleration time of only 4.5 seconds. In the pure electric mode, the driving range is more than 100km, the total driving range is more than 600km, and the fuel consumption of 100km is less than 2L.

Toyota's Prius plug-in hybrids, Toyota NS4 plug-in hybrid sport concept car, and Yundong Shuangqing II concept car have also been exhibited on Toyota's booth. Audi's new A3 Sportbacke-tron with plug-in hybrid technology is exhibiting for the first time in China.

BYD's plug-in hybrid dual-mode sedan "Qin" has attracted the attention of many media. Great Wall Motor brought the H7 hybrid version and the Changan sedan showcased the Yat moving hybrid model. Honda demonstrated pure electric vehicle fit at the Guangzhou auto show, Kia brought the hybrid version K5, and the Volkswagen diesel plug-in hybrid production model XL1 was also unveiled.

In terms of pure electric vehicles, BYD E6, Dongfeng Nissan Kai Chen, and BMW Brilliance 1E have also appeared in the auto show. The BMW i3, which was first launched in Beijing, New York, and London, and was first tested in the Netherlands, was unveiled at the Guangzhou Auto Show and is expected to be officially launched in 2014.

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