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Guzhen, as the capital of Chinese lighting, has the capacity to produce and sell 80% of the country's lighting, and also has the world's 60 lighting exports. In this land of dozens of square kilometers, a variety of new styles, new styles, and new brands are constantly being produced, decorating hundreds of millions of square meters of indoor space.
Since the 21st century, the lighting industry has started with simple glass lamps, and the categories have become more and more abundant. The materials have become more and more high-quality enterprises, and countless small and medium-sized enterprises have fallen. From baking glass lamps to Chinese sheepskin lamps; from flat low-voltage lamps to candle crystal lamps; from aluminum panel lamps to all-copper soldering lamps; from metal modern lamps to pure copper American lamps, there are several kinds of seasons. Light jewelry or styles are popular all over the country, and there are waves between manufacturers.
However, since the LED boom, the limelight of the lighting has been completely covered by the LED. In the land of China, LEDs are everywhere! The innate characteristics of LEDs have even led people to see the arrival of the era of light. In this context, people consciously or unconsciously neglected the development and progress of the lighting industry, neglected the irreplaceable decoration and beautification functions of lighting, neglected the innovation of lighting brands and marketing models, and ignored the possible existence of the lighting industry. Hot spot!
This time, the big lighting all media entered the ancient town, talked about different types of lighting companies, and talked about the silence and explosion of the lighting market, looking for new hot spots in the lighting industry.
In the ancient town of September, the weather is still hot, and many of the people coming and going on the street are merchants from all over the country and around the world. They gathered in the ancient town to find the lighting in their minds.
It’s getting harder and harder to find a good light now! Zhang Zong from Shanxi Zhangzhou said with a smile. A few years ago, I also knew what the trend was. I didn’t know it for the past two years. You said that it is a hundred flowers, I think it is a fog. No way, give it a go! In the end, Mr. Zhang finally selected several lighting companies to call the American-style lights and went home.
Compared with the fiery heat of LED lighting, the innovation and transformation in the field of lighting is like warm water, which is quietly changing, but not so obvious. Compared with the hot spots that emerged every year in the lighting industry between 2004 and 2010, the lighting industry in the past two years has made people feel too quiet and silent.
Why is this happening?
Rational consumption?
To understand the development of lighting, it is necessary to understand the main characteristics of the lighting consumer group.
In the early 21st century, the Chinese lighting industry was gradually enriched and fiery, and the consumption power, consumption level and consumption style of Chinese consumers were gradually changing. At that time, the people born in the 1960s and 1970s were the main consumers of lighting. For them, they had suffered a lot during their childhood, and later ushered in reform and opening up, and finally gained wealth through various efforts. The material is abundant, and the spiritual needs are naturally revealed. As a part of a beautiful life, lighting is naturally included in the demand.
Consumers born before the 1980s, through their own struggles, generally have a more affluent life. Their pursuit of spiritual realm is far more intense than that of the post-80s consumers. Therefore, before 2010, it is easy to set off a wave of lighting hotspots. Mr. Qi Weiguo, the general manager of Happy Beauty Lighting, said so. If you divide consumers in the 85-95 age group, then 85 people will like modern lights, 15 people will like Jane-style lighting, and 5 people will like other style lighting. Domestic consumers are becoming more rational and no longer willing to follow suit. This situation is also increasingly demanding in the lighting industry of Guzhen, which is one of the reasons why it is difficult to appear hot in the field of lighting. This view of Qiweiguo has also been confirmed in other lighting companies.
No imitation?
What are the most common problems that have been criticized in the lighting industry? Then imitation plagiarism must be listed among them!
Why are there no hot spots in the ancient town in the past two years? Because there is nothing to plagiarize! Jin Xinhui, the general manager of Ou Fan Lighting, speaks amazingly.
We all know that most of the lighting products in Guzhen are imitating the popular styles in the world. However, the popularity of lighting styles in the world is generally 3-5 years. How long is the country? 3-5 months! How much time difference is there between the two? After so many years of imitation and plagiarism, the international popular lighting styles have basically been copied by the country. What should I do next? Wait! Waiting for the international appearance of lighting fashion styles. In this way, in the lighting field of the ancient towns in the past two years, there will inevitably be a vacuum period of the trend, that is, what we said, no hot spots can be found.
How long does this vacuum wait? No one can give an answer!
Funding outside the investment?
On Weibo, on QQ, on WeChat, there is a paragraph: the rent of some stores in the ancient town has reached 800 yuan / month / square meter! In the ancient town, doing lighting does not make money, only to do the landlord to make money!
In the previous survey of the ancient town store in the large-scale lighting all-media, the number of large-scale new stores built and under construction in recent years reached 45, with a total area of ​​more than 3 million square meters. Investors behind these stores are indispensable for some lighting companies. In addition to the store, there are a large number of investors in various types of businesses and some large-scale real estate projects, and the names of lighting companies are frequently seen.
Frankly speaking, the benefits of doing light are not as fast as real estate. As a businessman, we must be profitable. Hu Yingchao, general manager of Zhongshan Yahaomei Lighting Co., believes that it is not a fault for lighting company owners to invest their money in projects with more money. However, for the lighting industry, the investment in the lighting industry will naturally slow down.
Summary Lighting is in a transitional stage Why the lighting industry is so quiet, there are many other claims, such as lack of innovation, lack of big brand guidance, no new materials found. On the whole, when the LED lighting is shining, the market of lighting is relatively deserted, but we believe that the silence of the lighting industry is only temporary. At the right time, the lighting industry will still explode with amazing energy.
Titanium sheets are available in various sizes, thicknesses, and grades, depending on the application requirements. The most commonly used grades of titanium sheets are Grade 5 titanium sheet, also called 6al-4v titanium sheet and Grade 2 titanium sheet, which are known for their high strength, durability, and resistance to corrosion.
Titanium sheets are manufactured using various processes such as hot rolling, cold rolling, and annealing. Hot rolling is the most commonly used method, which involves heating the titanium to its melting point and then rolling it into a sheet using a rolling mill. Cold rolling involves rolling the titanium at room temperature, while annealing involves heating the titanium to a specific temperature and then cooling it slowly to improve its strength and ductility.
Why is the LED industry so quiet?