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Automotive lighting market trends: LED lights are leading the way
The combination of automotive machinery and electronic technology is the trend of the development of the international automotive industry, catering to the trend of automotive intelligent development. At present, the world's major auto manufacturers are not hesitating to invest heavily in the development of automotive electronics to equip new cars, so that they can achieve more While advanced, safer and more comfortable, it also better meets the social demands of energy conservation and environmental protection and enhances brand competitiveness. In the current automotive industry, vehicle and component companies have developed and mass produced a wide range of automotive electronic and intelligent products, covering engine, gearbox, suspension control, steering control, communication systems, etc., of course, including New, intelligent car lighting. On July 22nd, technical and market experts from Hella gathered with relevant engineering and marketing personnel from a well-known joint-venture vehicle manufacturer in Shanghai to conduct in-depth communication on the cutting-edge technology of automotive lighting and to develop future automotive lamps. The development trend was discussed as the main topic. On the basis of the discussion, the two sides reached some basic consensus, using LED light source as the carrier, and using intelligent modules such as intelligent follow-up steering (AFS) and anti-glare high beam (Glarefree). Automotive lighting will become the mainstream of the future market. Hella Group, which has been researching in the automotive lighting industry for more than 100 years, is a technology innovator in the industry and has become synonymous with automotive lighting technology. In 1971, Hella developed the H4 double-wire halogen headlamp to be the first in the world. License, twenty years later, in 1992, Hella was the first in the world to introduce the first generation of xenon headlamps. This is not only a major breakthrough in the field of automotive lighting technology, but also a milestone in the history of the global automotive lighting industry. The development trend of world automotive lamps. Nowadays, LED technology has begun to be widely used in the field of automotive lighting. As a leader in innovative lighting technology, Hella predicts that this technology will become the future development trend of the automotive lighting industry. At present, brands such as Volkswagen, General Motors, BMW, Mercedes-Benz and Ford have launched new models of LED front and rear lighting fixtures with brand recognition effects, which have successfully attracted many consumers, and the target audience is even more I like it. At the seminar, the head of the China Marketing Department of Hella first gave a brief introduction to the performance of the Hella Group in the 2013-2014 fiscal year. It is reported that the total sales of the Hella Group in the fiscal year reached 5.3 billion euros, compared to the previous one. The annual growth of 4.8 billion euros was about 11. After that, the person in charge gave some predictions and analysis on the market performance of automotive lighting. In the domestic market two years ago, LED lights are still more in the topic, and at present, many models with LED lights have been mass-produced. The above-mentioned person in charge said that in 2014, there will be 245,000 sets of LED car headlights in the domestic market, and this number will reach 907,500 sets by 2016, achieving a growth of more than three times. The application of LED taillights is more extensive. In addition, according to Hella, from 2013 to 2019, the market share of LED headlamps will increase from 1 to 10. In general, the design of automotive lamps is mainly Affected by four factors: safety, environmental protection, style, comfort. Headlights have higher requirements for safety, environmental protection and styling, and in these respects, LED lights can better meet the demand.