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Recently, the reporter learned from Dongfeng Commercial Vehicle Co., Ltd. that Dongfeng Commercial Vehicle Co., Ltd., a joint venture between Dongfeng Motor Group Co., Ltd. (hereinafter referred to as Dongfeng) and ABVolvo of Sweden (Volvo), will formally operate in Shiyan at the end of next month. It means The global commercial vehicle strategic alliance was completed after eight years of negotiation and two years after the signing of the agreement. An international new company will formally settle in Shiyan, the hometown of Dongfeng.
At present, preparations for the arrival of Dongfeng's Wuhan headquarters and Dongfeng Shiyan base to welcome Volvo's management and technical personnel are ongoing. At the same time, the preparation work for the new company's listing ceremony by relevant parties including the Shiyan City Government is also underway. There will be dozens of international and domestic media to focus on Shiyan, and look forward to the new changes brought by the new international truck company to Dongfeng Commercial Vehicles and Dongfeng Shiyan Base.
The road to preparations is long and the pace of collaboration does not stop
On January 26, 2013, after eight years of hard work, Dongfeng and Volvo finally signed a strategic alliance agreement in Beijing. Through mutual complementarity, resource sharing, and business synergy, the company will jointly develop a world-leading commercial vehicle business for the global market. "Dongfeng" brand commercial vehicles have developed into a global brand, consolidating Volvo's leading position in the world as a common goal. A new Dongfeng Commercial Vehicle Co., Ltd. has been established in Shiyan. This strategic alliance has attracted the attention of the global industry.
However, in the past two years, the official listing of the new Dongfeng Commercial Vehicle Co., Ltd. has remained silent, and the international cooperation "feast" that people are looking forward to has not been able to arrive on schedule.
According to the original plan, the New Year's Day 2014 will be a big day for the establishment of the new Dongfeng Commercial Vehicle Co., Ltd. Its implication is to “soon to sendâ€. Although in early January this year, the Dongfeng Volvo joint venture project was approved by the National Development and Reform Commission, people still did not see the establishment of a listing in January. "There are a lot of internal and external procedures that must be followed, but all are in order." Huang Gang, general manager of Dongfeng Commercial Vehicle Co., Ltd., said. Although the new joint venture company has not yet been listed, various business coordination projects have been carried out in an orderly manner. Eight pre-study projects are progressing smoothly, of which the transmission project has entered the implementation stage.
Huang Gang said that in the synergy projects between the two sides, exports are a key point of Dongfeng commercial vehicles. Volvo strongly supports Dongfeng commercial vehicles entering specific regional target markets. For example, in Brazil, this project has already started. There is also a capacity development project in the pre-research project that is the subject of human resources. In the future, the new company needs to enable cadres to adapt to the requirements of globalization, and it needs to establish a model of cadre capabilities to evaluate the capabilities of cadres. This competency model is very important and is equivalent to a basic standard for the ability of the cadres. What is being done now should meet both the needs of Dongfeng Commercial Vehicles and international standards.
According to reports, Dongfeng Commercial Vehicle Co., Ltd. has also launched the "NewCompany, NewWay (New Company, New Way) Business Process and Management" to give the company a more healthy and sustainable business in the future. Nice name: "The Heavenly Road Project." The plan is to list the existing process issues and expectations for future improvement, and compare the methods of Volvo and the current status of the company's entire process, and then propose the direction of future reforms. In the face of this international alliance, both East and West are doing their own "homework."
High-level exchanges continue and Dongwo teamed up to ship
Since the signing of the cooperation agreement between Dongfeng and the Volvo Strategic Alliance, the high-level visits of the two sides have continued to increase. In particular, many delegations from Volvo's business areas have come, and trade union organizations have also come. At the same time, Shiyan City Party Committee, the main government leaders, Dongfeng Company and senior management personnel of Dongfeng Commercial Vehicle Co., Ltd. have also visited Volvo in succession and sent technical personnel to study and communicate.
On May 30 last year, a delegation led by Volvo president and CEO Eurof Persson visited Wuhan Dongfeng headquarters and visited Shiyan again. In Shiyan, they visited the Dongfeng Commercial Vehicle Heavy Truck Factory and visited the Shiyan City Museum. According to Europa Persson, the strategic alliance between Dongfeng and Volvo is a powerful alliance that will surely make Dongfeng commercial vehicles an internationally renowned brand.
On October 9th last year, Volvo Chairman Svanberg, President and CEO Eurof Persson, Executive Vice President Uchiqin (Head of Truck Sales and Joint Venture Asia Pacific) and other Volvo board members, union representatives 23 people once again came to the Dongfeng company Shiyan base for a visit. Svanberg said that the reading is not as good as it has been. Dongfeng Company has a rich history, strong car products and a modern new factory. I am confident about the successful cooperation between the two parties in the future.
At the same time, the "Dongfeng" brand commercial vehicle global marketing strategy is also accelerating. Based on the background of the strategic alliance between Dongfeng and Volvo that was established in January last year, on October 30 last year, Dongfeng Commercial Vehicle and Volvo Ocean Race signed a joint brand promotion agreement in Wuhan, formally named the “Dongfeng†sailing ship and made it the only one in China. The ship participates in the 2014-2015 Volvo Ocean Race. At this point, the "Dongfeng" brand commercial vehicle global marketing strategy has officially started.
The relevant person of Dongfeng Commercial Vehicle Co., Ltd. stated that the successful operation of “Dongfeng†has benefited from many resources, including supplier resources and resources of Shiyan City Government. All parties concerned have contributed wisdom and strength. However, whether it is the Volvo Ocean Race Company, Dongfeng Commercial Vehicle Co., Ltd., or the Shiyan City Government, it is a team, a voice, an action, and a goal in this world's top event - that is, "Dongfeng". Get good results, let the "Dongfeng" brand to the world.
From March 14 to March 15 this year, Charles Goldheier, the captain of the "Dongfeng" sailing team, who has been globally selected, walked into the "Dongfeng" with four other candidates and one crew member. The hometown of Shiyan, let Dongfengren and Shiyan people know the Dongfeng team up close and let the Dongfeng team feel the Ten Commandments more deeply.
Dongfeng Wudang goes hand in hand to create a world brand
In June of this year, the Dongfeng Team participating in the second Volvo Ocean Race announced that Shiyan City, the birthplace of Dongfeng Commercial Vehicles and Taiji Wudang, was formally selected as a Dongfeng Platinum partner to help the Dongfeng team.
Shiyan and Dongfeng have long been dependent on each other, sincerely help each other, support each other, and seek common development. Shiyan City will use Dongfeng Commercial Vehicles to participate in the Volvo Yacht Race with the “Dongfeng†regatta and integrate Dongfeng, Shiyan and Wudang elements into “Dongfeng†to promote Shiyan’s rich natural resources and beautiful scenery. The international reputation of “Shanshui, Xiushui, and the Auto City†seeks overseas cooperation in many aspects, expands the overseas tourism market, and accelerates the realization of the strategic goal of building international tourism destinations proposed by Shiyan.
The Shiyan Municipal Committee and the Municipal Government attached great importance to participating in the Volvo Ocean Race and specially organized the Wudang Martial Arts Performance Team. Since the Volvo Ocean Race began on October 4 this year, martial arts performances have been held in the port city where Dong Feng has docked. Thousands of spectators watched abroad.
On December 12th, the micro film “Feng Chi†produced by Dongfeng Commercial Vehicle Co., Ltd. and produced by Shiyan Polaris Film & TV Advertising Co., Ltd. was held at the premiere of Wu Shi Shiyan International Film City. This is the first local professional film and television producer in Shiyan to participate in the promotion of Dongfeng brand internationalization. It is also the first time that Shiyan film and television works have enabled the use of foreign performers in accordance with Dongfeng international brand promotion needs.
Feng Chi was starred by Wuhan's popular idol actor Liu Junjie and Argentinian actor Leonardo Piero. Real shots span across Shiyan, Wuhan, Guangzhou, Shenzhen, and Sanya. The use of Chinese and English subtitles and original theme songs is also the largest film ever created by Shiyan. After the premiere of Fengchi, it will be promoted in the domestic mainstream online platforms such as Tencent Video, Youku Video, Potato Video, Baidu Video, and overseas distribution platforms. At the same time, in order to expand the popularity of the Dongfeng commercial vehicle brand in overseas, Fengchi will participate in the world's top ten sites for the 2014-2015 Volvo Ocean Race in the “Dongfeng†and will be promoted with the Dongfeng Commercial Vehicle brand to be broadcasted to global audiences. .
Dongfeng Volvo joint venture new company will be officially launched in Shiyan late next month