Bridgestone announced on June 13 that it has reached an agreement with the International Olympic Committee (IOC), which has made this world’s largest tire and rubber company an Olympic Official Global Partner Program (TOP). One member. The statement was announced at a press conference in Tokyo, with IOC President Thomas Bach, Bridgestone CEO and Chairman Masaaki Tsuya, and other companies and IOC senior officials and guests. Attending the TOP agreement signing ceremony.

The partnership between Bridgestone and the Olympic Games and the Olympic Games takes effect immediately, and it also includes the activation of cooperation with the Rio Olympic Games in 2016. In addition, Bridgestone has also been granted sponsorship rights in Brazil, South Korea, Japan and the United States to 2016. Starting in 2017, Bridgestone’s rights to activate will be extended to the global scope and will include the 2018 Pyongchang Winter Olympics. Council, the 2020 Tokyo Olympic Games, and the 2022 and 2024 Olympic Games that have not yet been elected by the International Olympic Committee. The agreement also includes the right to activate at all Youth Olympic Games held from 2017 to 2024.

Bridgestone announced on June 13 that it had reached an agreement with the International Olympic Committee, which made this world's largest tire and rubber company a member of the Olympic Official Global Partnership Program (TOP).

The product categories covered in Bridgestone's sponsorship agreement include: earthquake-isolated bearings that are used to protect buildings from earthquake damage; non-motorized bicycles, which are Bridgestone’s innovations and transformations over the past 60 years; and companies The full range of tires manufactured makes Bridgestone the official tire supplier for the Olympic Games. In commenting on Bridgestone’s TOP sponsor status, Bridgestone CEO and Chairman Jinu said, “As a global company, Bridgestone is pleased to be a partner of the entire Olympic Movement, the Olympic Games. This group of sports not only gathers athletes from all over the world in the greatest sports event, but also serves society, shoulders social responsibility, respects diversity, and is committed to the basic principles of the Olympic spirit. He continued, "We look forward to a long-term and mutually beneficial relationship. Through this cooperation, we will communicate our commitment to society and our brand message on a global scale. ""

IOC President Bach said, "The TOP plan is a truly global sponsorship program because it will benefit all future Olympic organizers and all NOCs and their athletes, ensuring athletes from all over the world, and Not only are the largest countries able to compete on the Olympic Games, but in fact, the IOC re-allocates more than 90% of its income to a wider range of sports. Global leader. We are pleased to welcome it to join the TOP plan and feel excited about its long-term commitment to the Olympic Movement."

This cooperation stems from an interactive process that gives Bridgestone a strategic global platform that will enable it to develop customers with new activations and communications; build awareness of its brand and technology; and It is proud of the support of teammates from around the world to promote business globalization.

Also present at the press conference were: John Coates, Vice Chairman of the International Olympic Committee; Chairman of the IOC Market Development Committee; Chairman of the Japanese Olympic Committee (JOC); and the 2020 Tokyo Olympics and Paralympics Tsunekazu Takeda, Vice Chairman of the Organizing Committee; Yoshiro Mori, Chairman of the Organizing Committee for the Tokyo Olympics and Paralympic Games in 2020; Naoko Takahashi, member of the Japan Olympic Committee's Executive Board and Gold Medal for the Sydney Olympic Games; Naoko Takahashi; And Kosuke Kitajima, who won gold medal in swimming (breaststroke) at the Athens Olympics and the Beijing Olympics. Bridgestone pursues the corporate mission of “contributing to society with the highest quality” and supports the basic principles of the Olympic spirit. The objective of this principle is to make sports serve the harmonious development of mankind and to promote a peaceful society that upholds human dignity.

About Bridgestone:

Bridgestone Corporation, headquartered in Tokyo, is the world's largest tire and rubber manufacturer. In addition to manufacturing tires for a variety of applications, the company also produces a wide range of diversified products including industrial rubber and chemical products and sporting goods. Its products are sold in more than 150 countries and regions worldwide.

About the International Olympic Committee:

The International Olympic Committee (referred to as the International Olympic Committee) is an independent, non-profit organization formed by volunteers. It is committed to building a better world through sports. The International Olympic Committee redistributes more than 90% of its income to a wider range of sports and helps athletes and sports organizations at all levels of the world.

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