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In 2014, various festivals were wave after wave. Just after the March 8 Women's Day, the Ching Ming Festival also followed. From last year's double 12 to Christmas Eve, Christmas to New Year's Day, major home stores and lighting companies also ignited the promotion boom, and low-cost promotions became the most direct marketing tool. But behind the fierce price war, has it reached a win-win situation?
According to industry insiders, there are many companies in China that sacrifice price quality to fight price wars. This kind of loneliness is not only lacking long-term goals, but more serious will make your company go to the low end.
Low-cost solid energy attracts a large number of consumers to buy, but there are also a few successful cases of marketing products with high quality and high price. In fact, lighting companies must avoid falling into such a low-priced whirlpool, companies to abandon product quality, blindly to fight low price wars, and ultimately only let the brand into a dead end.
Winning low-price warfare quality is a prerequisite. In the increasingly fierce lighting market, price war is an inevitable outcome of adapting to market demand. Under the buyer's market, competition among enterprises is fierce, and it is necessary to increase market share and stabilize itself in brutal competition. Survival and development, and price cuts are the most effective and effective means of grabbing the market. But in the case of low profits, quality is a key condition that cannot be ignored.
Lighting companies focus on brand standards to establish brand reputation No matter whether the price war is fierce, a good lighting company must put product quality in the first place. If the lighting enterprises want to survive and accumulate in the price war, and build a solid foundation for the brand in the future, we must ensure the quality of the products, rely on technological advancement, control the procurement, production and operating costs, expand the influence of the company, and make good after-sales service. . While ensuring the quality of products, the price is more affordable, so that enterprises and consumers can win-win, establish brand reputation, and open up a long-term road for the development of enterprises.
Lighting enterprise standard brand establishes brand reputation