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Analysis of the survival means of domestic lighting hardware accessories in 2014
According to statistics, in the next five years, the annual output value of China's lighting and lighting industry will maintain a growth rate of more than 20, which will inevitably bring considerable profits to the lighting hardware accessories industry. However, it is understood that although the upstream enterprise market prospects are promising, as a downstream lighting hardware accessories company, it is currently facing an unprecedented development dilemma. The increase in cost and the long time will bring invisible pressure to the meager profit enterprises. In the past two years, the rapid rise in prices has caused the raw materials of hardware accessories companies to rise, and the main pressure comes from labor costs. Due to the policy-oriented industrial transfer, the Pearl River Delta region has not had obvious employment advantages compared with the mainland. Many migrant workers choose to return to their hometowns, so that the labor shortage in the Pearl River Delta region has been repeated. As a result, enterprises only hired labor with high salaries. The previous basic salary was 1,500. Many people rushed to do it. . Inferior products disrupt the accessories market. In the lighting hardware industry, many manufacturers have neither obtained business licenses nor formal production channels, evading tax and insurance costs, and more importantly, they have reduced mold opening, design, and For conventional costs such as purchasing, they only need a screwdriver to produce assembly parts. It is difficult to find out the difference between the buyers and the others; in this way, other suppliers are embarrassed. After the customer comes, they always say which one sells only how much, and push down the price. Originally, the profit was thin, so that the market could only be a melee, and it was a mess. The threshold is low, and the growth of lighting hardware accessories manufacturers is like a peanut tree. There were not so many manufacturers of light source accessories two or three years ago, and the business at that time was good. In the past two years, hundreds of homes have been added at once, and corners and corners are all made of accessories. The price war is prevalent, even at a loss. Take the largest lighting hardware city in Guzhen as an example. For the same LED3W bulb, the high is found to be 12 yuan, and the low is 1.8 yuan. Some even sell 2.6 yuan including light source. Even the capital can't keep it. According to Jiuzheng Building Materials Network, people who have done this trick are making money two or three years ago. Now they are killing a batch of newly opened manufacturers through low prices. When others are dead, his price can be raised again. It is. The marketing channel is aging, and waiting for customers to become a thing of the past. In order to save costs, many lighting hardware accessories companies do not have a marketing team. They basically rely on the door market for investment. Such customer objects are relatively limited. If the location of the store is not ideal, it is difficult to receive orders. A lighting company leader said: In addition to this store has three stores, in terms of turnover, this is the worst, you can see that there are very few people in this market, it is not easy to receive orders. Price wars are still the main means of competition. The biggest means for factories to fight against industry competitors is price wars. At present, for most lighting hardware accessories companies, in the face of the cost pressure brought by rising raw materials, price war has become its main means of competition. According to industry insiders, China's enterprises engaged in the production of lighting and lighting hardware accessories are mainly distributed in Guangdong, Zhejiang, Shanghai, Jiangsu and other places, among which Guangdong Guzhen is the most concentrated. Lighting accessories companies from the product line, mainly in hardware, glass, wood, fabric, crystal and other more than 10, but professional lighting products manufacturers produce hardware accessories few, most of them are integrated with other industries for services. On the one hand, because the overall output value of the lighting industry is small, on the other hand, the technical content of the lighting industry is low, and vicious competition has led companies to develop more fields. The cost pressure of a few cents of profitable companies vying for the rise of raw materials is quite large. For a few cents of profit, hardware accessories companies are also rushing to sell. A parts buyer said that the development puzzles faced by lighting hardware accessories companies, in addition to raw material price increases, include low-price competition, rising land labor costs, poor marketing, lack of brand awareness, and technology can't keep up with trends. Therefore, upgrading itself is still the most critical.